OpenAI has launched a powerful new Shopping Research Assistant for ChatGPT users, streamlining product discovery, comparison, and purchase—all within the chat interface. This new tool, available as of November 25, 2025, empowers users to search for products, receive personalised recommendations, explore real-time price and availability data, and even purchase directly through ChatGPT’s checkout features.
Key Features of ChatGPT Shopping Research
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Dedicated Shopping Mode: Accessed via the “+” menu, this mode optimises ChatGPT for shopping queries, helping you find top products, deals, and expert-curated gift ideas.
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Personalised Recommendations: As you describe your needs—such as budget, specific features, or product category—ChatGPT refines its suggestions, showing best-in-class options and highlighting trade-offs for informed decision-making.
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Interactive Experience: You can mark items as “not interested,” request “more like this,” or fine-tune your criteria in real time, ensuring suggestions match your evolving preferences.
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Comprehensive Product Insights: The assistant draws on web-sourced buyer reviews, product details, and live availability, presenting in-depth comparisons and up-to-date pricing information from trusted retailers.
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Direct Purchasing: Purchases can be made right within ChatGPT for participating retailers, with multi-item cart support coming soon. To safeguard accuracy, it’s advised to verify final details on retailer sites before buying.
Available Everywhere—Across All ChatGPT Plans
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Works on Free, Go, Plus, Pro, as well as web and mobile versions.
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Shopping Research is rolling out with nearly unlimited usage, ideal for efficient holiday shopping or big purchase decisions.
Privacy and Transparency
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Data Security: User chats and preferences are not shared with retailers.
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Source Quality: Recommendations pull from organic search across reputable public retail sites, filtering out low-quality or spammy listings.
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Merchant Participation: Retailers can be allowlisted for results visibility, encouraging comprehensive—but credible—product coverage.
Pulse for Pro Users
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Smart Suggestions: ChatGPT Pro users on Pulse can benefit from auto-curated buyer guides based on past conversations. If you’ve discussed e-bikes, Pulse may recommend relevant accessories, creating a seamless, context-aware shopping experience.
Best ChatGPT Keywords for Shopping Research
These keywords will optimise your experience and help you get the most out of ChatGPT’s shopping features:
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“Compare [product] options”
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“Best [category] under [price]”
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“Gift recommendations for [occasion/person]”
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“Show live deals on [product]”
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“Where can I buy [item] online?”
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“Pros and cons of [brand/model]”
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“More like this” or “Show similar items”
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“Add to shopping cart”
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“Top-rated [product] reviews”
ChatGPT’s Shopping Research Assistant turns a complex research process into a single, interactive conversation, boosting convenience, transparency, and personalisation for modern shoppers.
