Meta’s Threads has rolled out a new update that makes it easier than ever to grow your group chats and conversations within the platform. The latest feature allows users to share group chat invite links, eliminating the need to manually add participants one by one — a game changer for community managers and social media strategists looking to build engagement at scale.
According to Meta’s Threads Help Center, users can now access the “Create with link” option directly from their Threads inbox. To set it up, simply open your Threads DMs, tap Create group chat, then select Create with link. You can then customize your group name and share the link publicly or privately. For existing groups, admins can access the invite link via the three-dot menu, activate “Invite link,” and start sharing access instantly.
Only admins can generate the link, but anyone who receives it can share it further — allowing organic community growth while keeping admin approval for final access.
A Step Toward Seamless Group Engagement
This update empowers brands, influencers, and social media marketers to build micro-communities and initiate real discussions around shared topics. Each Threads group chat supports up to 50 members, making it a practical feature for collaborative planning, fan engagement, or trend discussions.
The simplified invite link feature arrives after Meta’s gradual rollout of Threads DMs, first introduced in July, allowing users to finally message within Threads instead of redirecting via Instagram’s messaging system. Initially, Meta was cautious about adding yet another messaging tool while it continued its cross-DM integration across Instagram, Messenger, and WhatsApp. But following Meta’s recent regulatory win against the FTC’s probe into app unification, Threads’ standalone messaging experience has gained momentum.
Read the original coverage on Social Media Today.
Why This Update Matters for Marketers
For social media marketers and community managers, this new option can play a huge role in audience engagement and brand-building strategies. Inviting followers or loyal customers into discussion-based DMs allows deeper connection and direct feedback. It also complements Meta’s ongoing focus on private community spaces, a rising trend also seen on platforms like WhatsApp Channels and Instagram Broadcasts.
Digital marketing experts at Digital Naseeb emphasize that features like Threads Group Chat Invite Links are vital for brands aiming to enhance engagement, boost retention, and foster authentic conversations. Whether it’s a product launch, live Q&A, or niche industry dialogue, leveraging Threads’ group chat feature can significantly improve your DM marketing strategy.
Want more insights on Meta and Threads updates, social media growth strategies, or how to integrate these tools into your digital campaigns? Visit digitalnaseeb.com for the latest trends, guides, and marketing tips curated for professionals across Qatar and the GCC region.
